“Why do I get out of bed in the morning? Well, apart from checking the ocean, I enjoy helping people communicate more effectively through winning ideas and clean, successful design. My fascination with perception and the thinking mind allows a greater understanding of what makes us human, the mark making is purely the icing on the cake! Less is more, more or less!”
I have over twenty five years experience in branding and design working in London and Sydney. The scope of my work covers clients large and small, including naming and identity work, design for print, new media, fashion, illustration, exhibitions, graphic and fine art and web.
I consider ideas to be paramount. Successful solutions begin with a clear and agreed upon brief. Thinking, questioning, thinking, brainstorming and some more thinking will establish clear goals. From there, with energy, winning ideas can be generated, refined and perfected. I am a pragmatic, strategically inclined creative, and passionate about good work whether it is my own or that of our team. Enthusiasm, energy and effective communication skills have resulted in successful solutions for my clients.
Oh, and did I mention that I love Branding!!